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Showing posts from January, 2020

HOW TO ENSURE THE LOYALTY OF YOUR ONLINE CUSTOMERS?

According to a series of studies compiled by the Harvard Business Review , this ratio is easily explained. Finding new customers is expensive for your teams, time for your promotional campaigns and budget to try to spend the money at the right time. Should we abandon prospecting for as much? Not at all. Above all, it is necessary to rebalance efforts between acquisition and preservation. Between prospecting and reinsurance . There is sometimes a tendency to underestimate the impact and potential of existing customers. But if they are satisfied, they are your best ambassadors. Keeping your loyal customers is a strategic and economic challenge for e-commerce sites, but things are not so simple: it’s easier to fall in love for the first time than to cultivate passion in the long run. Raise your level of requirement Ensuring the loyalty of your customers is not just a problem for the marketing department. It is a value that must be shared by all employees of t...

Tips and Tricks while shopping online

Online shopping in India is increasing, and people like me prefer to order things online rather than going to shop and purchase it. Especially, utilities that don’t need physical inspection, they are lot easier to buy online now. As so many  I ndian e-commerce websites  coming in, and especially if you are a brand conscious shopper, you will find amazing deals online. At the same time shopping online have its own advantages and disadvantages. If you are an impulsive buyer, you might end up shopping un-necessarily. In last 2-3 years, I have seen many E-commerce websites in India coming up and dying, and based on my online shopping experience, I will share some insights, tips and ideas on shopping online from Indian E-commerce sites and also how to save maximum money. With the features like  cash on delivery , shopping online has become easier, and anyone with internet connection can shop from home or smartphone. If you live in any of the metro cities, you will fi...