HOW TO ENSURE THE LOYALTY OF YOUR ONLINE CUSTOMERS?
According to a series of studies compiled by the Harvard Business Review , this ratio is easily explained. Finding new customers is expensive for your teams, time for your promotional campaigns and budget to try to spend the money at the right time. Should we abandon prospecting for as much? Not at all. Above all, it is necessary to rebalance efforts between acquisition and preservation. Between prospecting and reinsurance . There is sometimes a tendency to underestimate the impact and potential of existing customers. But if they are satisfied, they are your best ambassadors. Keeping your loyal customers is a strategic and economic challenge for e-commerce sites, but things are not so simple: it’s easier to fall in love for the first time than to cultivate passion in the long run. Raise your level of requirement Ensuring the loyalty of your customers is not just a problem for the marketing department. It is a value that must be shared by all employees of t...